CineStill has released a new limited edition medium format red scale film stock called RedRum. The images made with the film have monochromatic red and yellow tones that the company says makes for spooky photographs. To achieve this look, CineStill takes its 800T emulsion and reverse rolls it through the reddish film base.

CineStill gas in the past said that its primary goal is to further advance the analog renaissance by increasing the production of analog photography materials and tools that make the film photography experience more accessible. To that end, the company produces several film lines that are regularly available while also releasing some special editions, limited runs of other films.

This effectively reduces the sensitivity by four times, resulting in an ISO 200 film that cleverly takes advantage of the lack of an anti-halation layer of its 800T emulsion. The film works with standard C-41 lab processing and, as you would expect, results in a rather unique aesthetic, as visible in the below sample photographs, provided by CineStill: