Harman Photo, which manufactures Ilford-brand film, has introduced a new color film called Harman Phoenix 200. The limited edition film, which the company has been teasing on social media for weeks, is a 36-exposure, ISO 200 film suited for 35mm SLR cameras and was manufactured exclusively in Harman’s Mobberley factory in North West England.

“We are so well known for our black and white films that we are regularly asked why we don’t make colour films,” says managing director Greg Summers. “We always believed this wasn’t feasible, but I’m delighted to say we were wrong!”

Harman claims that the film delivers high-contrast photographs with “visible grain and punchy, vibrant colors,” which is supported by the company’s demonstration photos. The DX-coded cassette is ISO 100 to 400 rated, but Harman believes it performs best at ISO 200 in “good, consistent light, with the possibility of halation.”

“We think this is unlike any other colour film on the market,” says Giles Branthwaite, Harman’s sales and marketing director. “As it is our first, we also recognise it is not perfect, but the film community is crying out for choice when it comes to colour, and we want them to know we are listening.”

Harman claims that their color film offering demonstrates the company’s commitment to the future of analog photography.

“This is just the beginning of Harman’s colour journey,” adds Branthwaite. “Sales from this film will allow us to further invest, refine, and improve our formulations, coating capabilities, and colour technology. Our aim is that each new colour film we produce is an improvement on the previous.”

Here are some sample pictures: