Swiss Rig has launched the SR-RAW app, bringing the ability to shoot CinemaDNG RAW video to iPhones. This new app empowers filmmakers with uncompressed, high-quality footage that can be edited with greater flexibility in post-production. Swiss Rig claims that “RAW is cinema, cinema is life: the truths it tells, the diversity of its looks, the creativity it supports. RAW cinema revolutionized Hollywood twenty years ago”, but claiming that “RAW is cinema” or that it has revolutionized it is a bit of an overstatement. Talk to DoPs like Roger Deakins to understand that things aren’t that simple. At the end of the day, true cinema involves more than just technical aspects—it’s about storytelling, composition, and emotion, to name a few.

By the way, this app takes full advantage of the iPhone’s hardware, offering filmmakers greater control and flexibility with uncompressed, high-quality video that rivals footage from professional cameras.

However, there’s a catch—the app requires a subscription, which could be frustrating for users who prefer a one-time payment. In fact, the App Store is already seeing some one-star reviews, with users expressing dissatisfaction with this recurring payment approach.

Interestingly, Android users already have access to similar functionality through the MotionCam app, which allows shooting in RAW format without the subscription model.

Starting today, the app is available in various options. The Everyday Edition is free, but unfortunately, it only captures footage in low-resolution 480p; Swiss Rig claims it’s intended for anyone to try it out to see how it fits into their workflow. The Plus Edition offers 720p and 1080p resolutions for $4.99 a month or $19.99 annually. No 4k at the moment. The company plans to release a Pro Edition that will most likely support 4K resolution in the fourth quarter of this year, with presumably another subscription plan.

While SR-RAW is a powerful tool for creatives who want to push the boundaries of mobile videography, the subscription requirement may be a sticking point for some. Nonetheless, its introduction signals a growing trend towards high-end filmmaking tools becoming available on mobile devices, leveling the playing field for independent creators.