As the film community is in the honeymoon phase, with Kodak announcing Gold 200 for 120mm format, CineStill unveiled a crowdfunding campaign to produce an entirely new color film called CineStill 400Dynamic. According to the campaign, CineStill 400Dynamic, or 400D is a daylight-balanced color film intended for everyday use. CineStill says it will be available in both 35mm and 120 formats. And assuming the campaign goes well, there’s even the possibility of 400D being produced in 4×5 Large Format sheets.

CineStill 400D is a fine grain film that delivers a soft color palette with natural saturated color and rich, warm skin tones. The film has a wide dynamic range, with a base sensitivity of ISO 400 but can be rated from 200 to 800, and it can be pushed up to 3200. This makes the film highly versatile, suitable for any lighting condition event, and can be used outdoors or in the studio. And like the brand’s other film offerings, this one comes from motion picture film emulsion.

400D was specifically designed for still photography, to be processed in C-41 chemistry by any photo lab or at home. It also features a process-surviving anti-static lubricant coating that the company says will make it an ideal film for both manual SLRs and automatic winding cameras.

“During the last few years, there’s been a significant gap in the market for an ISO 400 speed color film,” Cinestill says. “Past discontinuations and supply chain issues have caused a limited availability in the industry, which left photographers without the options that they would normally have. This new film will continue CineStill’s ongoing tradition of motion picture film emulsions made for still photographers so that they can maximize their creativity and produce remarkable images that express who they are as a photographer.”

Here are some sample pictures: