Fujifilm has announced the new GFX100, a 102 megapixel medium format mirrorless camera that the company calls “a game changer in digital camera technology and capability.” It’s the new flagship camera of the GFX line and joins the GFX 50S and GFX 50R, released in 2016 and 2018, respectively.

The GFX 100 introduces some major leaps over the prior models, including a much higher resolution, in-body image stabilization, and much faster performance. It will be available starting on June 27th for $9,999.95.

Build-wise, the GFX100 is quite tough: featuring 95 point weather sealing, the camera is dust-resistant and weather-resistant. The magnesium alloy body is also both lightweight and durable. Unlike Fujifilm’s prior medium format bodies, the GFX 100 features a full-size design, meaning it has an integrated vertical grip and a much larger stance than the typical mirrorless camera, with a weighs of about 3 pounds including two batteries, a memory card and the EVF.

On top of the insane resolution – the highest of any mirrorless or medium-format mirrorless camera – the GFX100 has some seriously impressive specifications. The sensor is back-side illuminated, so you’ll be able to crank up the ISO and capture clean images in low light. Fujifilm said it’s the first medium-format camera with full-coverage phase-detect autofocus, with subject tracking and face/eye detection. Thanks to that system, it’ll shoot up to to 210 percent faster than the contrast AF-equipped GFX 50R.

The GFX100 is equipped with in-body stabilization that adds up to 5.5 extra stops of shake reduction.

The GFX 100’s video features are very similar to the Fujifilm’s consumer level X-T3 cameras: it can shoot 4K footage at up to 30 fps, utilizing the entire width of the sensor, another first for a medium format camera.
It can output 10-bit 4:2:0 footage to an SD card or 4:2:2 footage to an external recorder over HDMI, without limited video time recording.

That should make for incredibly shallow depth-of-field, and Fujifilm has promised “wide tonal reproducibility and extra high ISO sensitivity, producing high quality video footage with detailed textures.” Given the resolution, it likely does some line skipping, so video might get some aliasing and moire, however.

Other hardware changes include a new 5.76 million dot OLED electronic viewfinder, support for two batteries with up to 800 shots of battery life, a two-way tilting touchscreen, and full weather resistance.

Fujifilm redesigned the top plate of the camera to be more flexible for various shooting types, whether that’s video, manual, or automatic shooting. While it has ditched the dedicated ISO and shutter speed dials that have made Fujifilm’s X Series mirrorless cameras so loved by photographers, the new display panel can replicate those dials digitally, enabling similar direct control.

So many times we hear the launch of groundbreaking camera, but this time is quite different. We see many street photographers using medium format camera on their work, and now it is easier than ever think this will be a crescendo.

Fujifilm redefines the entire concept of Medium Format camera, thanks to their knowledge of the mirrorless sector.
At the end of the day, the GFX-100 performs like a XT-3, fast, precise, stabilized and with an insane resolution.

Nice job, Fujifilm.

More info on Fuji GFX100’s website.