Fujifilm has just introduced its newest APS-C mirrorless camera, the X-S10. It brings the X-T4’s still image capabilities into a smaller, more affordable package, with nearly the same in-body stabilization rating.

“X-S10 is a perfect fit for anyone who needs a lightweight imaging solution with professional features for both photo and video,” said Victor Ha, senior director of marketing and product management for FUJIFILM North America Corporation’s Electronic Imaging Division. “It offers something for everyone; the popular AUTO/SP (Scene Position) Mode automatically adjusts camera settings to produce stunning images without the need to make fine adjustments to image settings. The advanced video capabilities can either produce sharp 4K/30P 4:2:2 10-bit video or high-speed full-HD video at 240fps, and the vari-angle LCD screen can also be flipped forward 180 degrees, giving everyone from photographers and filmmakers to vloggers and hobbyists something to love about this camera.”

Equipped with key features including the 26.1MP X-TransTM CMOS 4 sensor, and the high- speed image processing engine, X-Processor 4 (both borrowed from the X-T4), as well as In-Body Image Stabilization (IBIS), the X-S10 offers maximum functionality in a compact body.

Speaking of the body, compared to the X-T4 and other popular Fujifilm cameras, the top dials and grip design of the X-S10 looks more like a mirrorless camera design from anyone else on the market than what has been expected of Fujifilm. That aforementioned grip is significantly deeper than what has been seen on many Fujifilm cameras in the past and looks comparable to the grip size of the X-H1, at least from a rest-of-body to grip ratio.

Main product features:

• The camera’s IBIS mechanism is approximately 30% smaller in volume and weight than the previous, similar X Series model. Despite its small size, weighing just 465g (1.02lb), X-S10 delivers up to 6.0-stops of five-axis image stabilization. It is also the first mid-range X Series camera to use a motion sensor retention mechanism, which is a mechanical shock absorber that guards against slight vibrations that may come from the shutter unit, adding another level of stability beyond what was previously available in X Series products to ensure that image clarity and resolution are maintained.
• To further assist with hand-held stability, X-S10 features a large, ergonomic magnesium- alloy grip, making it easy to keep the camera stable when large lenses are mounted. The design also features a magnesium-alloy front and top-plate to keep the body rigid and robust.

• FUJIFILM Film Simulation Modes were created to celebrate the history of photographic film by digitizing some of the industry’s most iconic analog films. X-S10 features 18 Film Simulation Modes, including ETERNA Bleach Bypass, which creates a beautiful, desaturated, high-contrast look.
• To complement these Film Simulation Modes, X-S10 also offers an updated [AUTO / SP (Scene Position)] mode that automatically adjusts shooting settings to the given scene, without the need to make further, fine adjustments in Settings. Now, photographing landscapes with clarity and vivid colors, making portraits with beautiful skin tones, and creating evenly-balanced images in back-lit conditions are possible, regardless of skill level.

• The combination of X-S10’s high-speed AF and AF-tracking performance with the X- TransTM CMOS 4 sensor’s 2.16 million phase detection pixels and X-Processor 4’s computing power provides quick and accurate autofocus results, achieving focus in as fast as 0.02 seconds in some cases, even at -7.0 EV.
• X-S10 is equipped with high-precision Tracking AF for moving subjects and Face/Eye AF function to track a subject’s face and eyes.
• Offers blackout-free, high-speed burst shooting of 30fps with the electronic shutter and 8fps when using the mechanical shutter.

• X-S10 has a vari-angle LCD monitor that can rotate up to 180 degrees, making it useful not only for selfies but also for stills and videos taken from various camera positions.
• The viewfinder’s Live View function has three Boost modes available, including Low
  Light Priority, Resolution Priority Model, and Frame Rate Priority.

• X-S10 generates 4K video from the amount of data equivalent to 6K to ensure the footage is in high resolution with low noise. It supports recording 4K/30p 4:2:0 8-bit video onto an SD card inserted in the camera, and outputting 4K/30p 4:2:2 10-bit video via the HDMI port.
• The X-S10 camera is also capable of high-speed full-HD recording at 240fps, producing up to 10x slow-motion footage of a fast-moving subject’s split-second motion.
• In addition to X-S10’s IBIS, its Digital Image Stabilization (DIS) mode powerfully compensates for camera shake even when walking with the camera. Adding IS Mode Boost provides even more stabilization, nearly eliminating camera shake when it is used from a fixed, hand-held position.
• With a dedicated movie recording button on its top-plate, X-S10 lets users start recording video even when the camera is set to stills mode. It will also automatically set exposure and focus settings if the camera is in an AUTO shooting mode.

Here some sample pictures from FUJIFILM:

X-S10 is expected to be available in the U.S. and Canada markets in November 2020 and will be offered in both a body-only and two XF lens kit options. The X-S10 body-only will be available for $999.95, X-S10 with XF18-55mmF2.8-4 R lens kit will retail for $1,399.95, and the X-S10 with XF16-80mmF4 R OIS WR lens kit will be available for $1,499.95.

More info on FUJIFILM’s website.