Leica Camera and JMGO as a pioneering home cinematic entertainment brand are delighted to announce the start of a strategic partnership. With their cooperation, both companies are setting an important milestone for the future of home cinema entertainment. Together, Leica and JMGO want to take the home cinema experience into a new dimension with innovative and high-quality products.

In 2020, Leica embarked on the co-engineering journey with JMGO. They jointly developed and optimized the optical engine to achieve the best possible image quality and imaging performance in the specific application scenarios of smart LED projectors. After 12 months of development, JMGO O1 Pro, co-engineered with Leica, made its debut at the product launch today in Shanghai, China. Next, JMGO is planning to launch the product in international markets in Q2 2021.

The development of cameras and projectors is based on many similarities. Optical design, luminous selection, and image processing are the key pillar that plays a significant role in the overall imaging quality. The JMGO O1 Pro is the result of intensive collaboration in research and development. The LED projector combines the strengths of both companies based on in-depth technical expertise and the synergy of the talented pool of optic and imaging quality engineers.

JMGO O1 Pro features the ultra-short throw capability where users can enjoy an uninterrupted viewing and home cinema experience. With Leica’s effort, the total throw ratio is reduced from 0.25m (O1) to extreme 0.21m (O1 Pro). The projector placed directly in front of the projection surface creates a perfect interior design for the room. Image quality regarding contrast-enhancing, color gamut, stray light reduction, dynamic range, sharpness, and noise reduction have all been refined. During production, rigid Leica standards are implemented to guarantee uncompromising high quality of the series products.

“We are thrilled to partner with Leica such a legendary industry leader. Elevating user experience has always been our top priority. With Leica’s contribution, JMGO O1 Pro is equipped with the highest quality optical engine that promises to deliver an unparalleled experience to our users. Throughout the collaboration, we pay much respect to Leica’s demand for perfection, the level of attention to details, and the uncompromising work ethic. We look forward to the partnership to multiply our expertise and aspiration in the best image quality to create the ultimate theatre-caliber experience,” says Will Wang, Chief Product Officer of JMGO.

“Home cinema entertainment is an exciting market and projection is not an unknown environment for Leica. We bring to the collaboration not only our expertise in optics and quality but also many years of experience in the development of projectors. With JMGO, we have the ideal and strong partner at our side to develop this new business area successfully. We are looking forward to the joint development of high-quality and high-performance products that will offer customers professional imaging quality in their own homes,” says Matthias Harsch, CEO of Leica Camera AG.

Leica and JMGO will continue to forge ahead with the long-term partnership to providing more high-quality entertainment products to global users.

Leica and JMGO state that the O1 Pro is just the first of several products that will be both co-branded and co-engineered moving forward.

More info on Indiegogo’s page.