Lensbaby – makers of award-winning DSLR & mirrorless lenses, and optics, announces the availability of the third member of its Velvet lens, the Velvet 28, and as the name suggests it’s a 28mm, f/2.5 all-metal, hand-crafted art lens that, at its brightest apertures, captures tack-sharp detail beneath a layer of “radiant glow”.

Like the Velvet 56 and Velvet 85, it offers photographers a dream-like soft-focus effect – that allows you to alter the amount of ‘glow’ in an image through adjusting the aperture.

Built with street photographers, landscape, adventure, travel & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effect at a wide 28mm focal length, with a design that makes flat light interesting and harsh light more pleasing.

“With this solid, beautifully crafted lens, every hour is magic hour. There’s no need to take the day off from shooting between dawn and dusk,” says Craig Strong, Lensbaby Chief Creative Officer, and Co-Founder. “The amount of effect in your image is up to you. Add as much or as little variable glow as you like by changing your aperture. The Velvet 28 offers more effect at brighter apertures – then stop down for corner-to-corner sharpness.”

Velvet 28 Product Specifications:

• Focal Length: 28mm
• Mounts: Canon EF, Canon RF, Fujifilm X, MFT, Nikon F, Nikon Z, Sony E
• Full frame: Yes
• Autofocus: No
• Image stabilization: No
• Aperture: f/2.5-22
• Lens structure: 8 elements in 7 groups
• Min. focusing distance: 0.05m / 2in
• Max. magnification: 1:2 (0.5X)
• Filter thread: 67mm
• Dimensions: 72.4cm x 72.4cm x 63.4mm / 2.85 x 2.85 x 2.5 in
• Weight: 472g / 16oz

Lensbaby’s Velvet effect lenses add an ethereal mood to scenes. This unique, in-camera creative effect elevates imagery with depth, dimension, and soulful expression. The Velvet 28’s close-focus capabilities, combined with effects varying from impressionistic to just a touch of velvety smoothness, provides a set of visual tools that will help creative shooters expand their vision of the world.

Velvet 28’s 1:2 macro capability makes it an ideal in-camera effects lens for photographers & videographers who like to shoot wide, while also offering the versatility to capture closer details. The lens allows image makers to move seamlessly from shooting street scenes or capturing landscape, adventure & travel images to capturing details such as a subject’s clothing or wildflower blooms and butterflies in an alpine meadow.

The Velvet 28 comes in standard lens mounts, including Canon EF, Nikon F, Canon RF, Nikon Z, Sony E, Fujifilm X, and Micro Four Thirds.
It is available for order from April 21, 2020, for $549.95.

More info on Lensbaby’s website.