Lomography, best renowned for its analog cameras, has announced the Lomourette Half Frame camera today. A 35mm camera can take 72 photos on a single roll of film.

“It was the best of times, it was the worst of times… With the Lomourette, each half frame captures a fragment of existence. Beginners and advanced photographers can use it to craft intriguing narratives through their diptych frames,” Lomography explains. “When shooting half-frame, a roll of film lasts ages! Photographers never need to stop shooting, using multiple exposures and long exposures to their heart’s content – there’s no limit to the Lomourette love affair.”

One of the Lomourette’s main selling features is its low pricing, which is only $69 for a brand-new film camera. However, this aggressive pricing point implies some obvious material concessions. The camera is made of plastic and has a built-in 24mm f/8 lens that can be stopped down to an additional aperture of f/11.

The camera, which runs on a single AA battery, uses zone focus, lacks autofocus, and does not offer ISO adjustment. The camera features two shutter speeds: 1/60s and “bulb,” which allow for more manual exposure control. The Lomourette is also compatible with Lomography’s Diana F+ flash, which comes with the camera and includes colored gels.

Film photographers who want to try it out but don’t want to be too hands-on with the camera or spend a lot of money on film are clearly the target group. This, like many of Lomography’s other products, is a low-cost, easy way to get into analog photography.