Nikon introduces the COOLPIX P950, a powerful new addition to Nikon’s superzoom bridge camera lineup, offering creators a spectacular 83x optical zoom and a myriad of innovative features to take their creativity to new heights.

With an unbelievable 83x optical zoom NIKKOR lens, the 16-megapixel COOLPIX P950 is a powerful new addition to Nikon’s superzoom bridge camera lineup, which delivers unprecedented image quality from extreme distances. Beyond the staggering 24-2000mm lens, the COOLPIX P950 packs an advanced feature-set complete with Nikon’s renowned NIKKOR optics and advanced stabilization technology with 5.5 stops of VR image stabilization, allowing stargazers and birdwatchers to capture high-quality photos or 4K UHD videos at extreme distances with ease.

Plus, by using the COOLPIX P950’s 166x Dynamic Fine Zoom for far-away subjects and Macro Shooting capabilities to get as close as 0.4 inches, adventure-seekers can bring the unimaginable closer than ever.

Users can rely on the P950 to photograph life’s most unique subjects with incredible accuracy and focus thanks to its Target Finding AF capabilities, 7 fps continuous shooting and ISO sensitivity up to 6400.

A great option for photographers of all skill levels, the COOLPIX P950 features user-friendly controls alongside an intuitive menu system and a 2359k-dot EVF, making it easier to review and capture one-of-a-kind shots. Using dedicated Bird-Watching and Moon Modes, photographers can effortlessly snap photos of their world and beyond. The new P950 also adds RAW (NRW) photo recording, an enhanced high-resolution electronic viewfinder, and Nikon SnapBridge to seamlessly share images or remotely control the camera.

The COOLPIX P950 is also equipped with an accessory shoe to enable compatibility with a variety of useful accessories, including the optional DF-M1 Dot Sight, which helps users locate subjects and compose shots from far-away distances.

More info on Nikon’s website.