Polaroid introduces the newest, tiniest member to join the family: the Polaroid Go camera. At just 4.1 inches long, 3.3 inches wide, and 2.4 inches tall, Polaroid Go is the smallest analog instant camera in the world. It was designed as a wearable creative companion, with a miniature version of the classic, square format film to match. The new camera and film mark the most significant and exciting change to the Polaroid form factor in decades.

“Bringing innovation, product design, creativity, and a little bit of attitude back to Polaroid has been our focus ever since we took over as the new team three years ago. The Polaroid Go is our biggest contribution to this yet. It is just really playful yet incredibly well-designed, and it’s going to make it so easy for you to bring a totally different camera than your phone with you wherever you go,” Oskar Smolokowski, Polaroid CEO, said.

To celebrate the launch of Polaroid Go, the brand kicks off a new initiative with creativity at its heart; the “Go create” campaign brings together an exciting group of creators across artistic disciplines and global cultures to share stories of inspiration and creation. Initial collaborators include creative director and designer Quinn Whitney Wilson, who’s shaping contemporary culture through her work with Lizzo, and London-based musician Arlo Parks, frequently dubbed as Gen Z’s poet for her influential sound and lyricism.

“It’s a pleasure to be working with Polaroid to document the strange, the inspiring, and the gorgeous moments that pepper my creative days,” Arlo Parks, British singer-songwriter and poet, said.

As part of the ongoing partnership, Polaroid and their creator collaborators will be releasing new “Go create” content through their social media and digital channels, highlighting identity and inspiration in all forms. The full cast of creative partners will be revealed over the coming months—watch this space.

The “Go create” campaign kicks off with bang: a musical moment with hit-making British producer duo, Jungle. The first of two films launching the campaign feature Jungle’s anthemic new single, “Keep Moving.” The track is a swinging ode to positivity and momentum and precedes Jungle’s hotly anticipated new album, “Loving in Stereo”.

“For the launch of the Polaroid Go, we’ve gone back to Polaroid’s original DNA of being a tool and a medium for creators to push culture forward. We’ve partnered with what we think are some of the most boundary-pushing, fun, and talented artists, designers, musicians, and creatives active today and we couldn’t be more proud to work with them, support them, and promote their amazing work. We can’t wait to see what they come up with,” Smolokowski said on the launch.

Available in a classic white colorway, the Polaroid Go camera leans on Polaroid’s iconic heritage of design while creating a new format of instant cameras for a new generation. The Polaroid Go also includes a newly developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel-friendly accessories. The sky’s the limit, not the size.

“We spent years designing the Polaroid Go camera from the inside out. The camera’s internal components are arranged like a three-dimensional Tetris, using a careful composition to achieve a simple and effortless exterior and deliver the smallest size instant analog camera possible. Bringing product design back in a serious way to Polaroid is a labor of love and the team is super proud of this new iconic form factor,” Ignacio Germade, Polaroid Chief Design Officer, said on the new design.

Accompanying the launch of Polaroid Go camera is the Go film, reimagining Polaroid’s classic square format in the smallest analog film the brand has ever produced.
Polaroid Go available for pre-sale at $99.99 on April 20 and for purchase on April 27.

More info on Polaroid’s website.