Popho Camera Company has released a new 35mm color negative film. The new Luminar 100 film stock is a respooled Kodak Aerocolor IV 2460, historically used for aerial surveillance.  The daylight balanced 36-exposure film provides exceptional sharpness, fine grain structure, and a wide dynamic range, according to Popho.

The film offers medium saturation and contrast and is well-suited for landscape and other general photographic applications. This film also exhibits warm tones, enhanced red sensitivity, and a wide dynamic range. The film is factory spooled into a recyclable plastic cassette and can be developed with the standard C-41 process.

“Kodak Gold, Ultramax and Colorplus are very difficult to find and Portra film are more expensive than ever. Beside, any new color film option is always good for the photographers. So when we had the opportunity to make Luminar, we took it immediately. The film’s grain is very fine, similar to what you’d expect from a professional grade film, but at the same time we can afford to sell it at consumer film’s price point.” – Bei Ning Pan, founder of Popho Camera Company

Features:

• 100 ISO Color Negative Film
• Outstanding sharpness from ultra fine grain structure
• Wide dynamic range
• 35mm format, 36exp.
• Standard C-41 photo lab processing
• Factory spooled on recyclable plastic cassette.
• Daylight balanced

At the moment, the film is shipping in pre-production packaging which excludes the typical paper box. Full production release is expected to be mid-January 2023. The team is planning to have Luminar 100 stocked with film labs and retailers by summer or autumn 2023.