RICOH COMPANY, LTD. and RICOH IMAGING COMPANY, LTD. have been developing a new PENTAX K-series digital SLR camera, which will be positioned as the flagship model of the APS-C-format SLR lineup. Currently in development, the new camera now has its official name: the PENTAX K-3 Mark III. According to the company, “we expect to set a new standard for the future of SLR photography with this camera.”

Designed to be a camera embodying The Five Principles of PENTAX, it will incorporate an array of functions and features to highlight the significance of SLR photography, and to optimize the joy of taking pictures for everyone with a passion for photography.

The product prototype was exhibited last year during the PENTAX 100th Year Anniversary event. At the event, they announced that it would be launched by the end of 2020 — and it is now in the final stage of development. Once the development is complete, the company will streamline the camera’s production system. More product information, such as the scheduled market launch date, as soon as the information is confirmed.

THE FIVE PRINCIPLES OF PENTAX

1. We design new cameras through sheer devotion.
2. Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject.
3. We design cameras that allow our users to enjoy all the processes involved in taking a picture.
4. We pursue a level of quality and performance that can’t be measured by numbers alone.
5. We respect and value the photographic experiences of our users and view this as an invaluable asset.

MAIN FEATURES

• TTL autofocus, auto-exposure SLR digital-still camera
• PENTAX KAF2 bayonet mount
• CMOS sensor size: 23.3mm x 15.5mm with 26 megapixels
• ISO from 100 up to 1600000
• Sensor-shift shake reduction “SR II”(5-axis) compensation effect of 5.5 steps
• Dual SD slot with UHS-II support on one slot
• Pentaprism finder coverage (FOV) approx. 100% with a magnification of approx. 1.05x (FA 50mmF1.4 at infinity)
• Touchscreen wide viewing angle TFT color LCD, Air-gapless glass of size 3.2 inch with 1620K dots
• Pixel Shift Resolution and HDR mode
• Continuous shooting up to 12fps
• 4k Movie recording up to 30fps and Full HD 1080px up to 60fps
• Raw development in-camera
• USB-C and HDMI type D ports
• Weight approx. 820g with battery and memory cards

More info on RICOH’s website.