Shanghai, a Chinese film brand, has released a new color negative 35mm film called Shenguang 400. The film is most likely named after Shenguang Mountain, which is named after Shenguang Temple. It claims excellent color reproduction, great saturation and resolution, and a wide exposure latitude.

The film was initially available for preorder earlier this year, but it has finally made its way into Shanghai’s online store. The new film costs $12.99 a roll, or $120.99 per 10-pack. Regarding 36-shot rolls of film, $12.99 is an extremely reasonable price.

On Reddit’s r/AnalogCommunity subreddit, user Jmadden64 has gotten their hands on the new film, speculating that the Shenguang 400 is a repackaged version of the Wolfen NC400. Repackaged film is common, and it occurs rather regularly. Jmadden adds that, while the new film resembles Wolfen’s, the Shenguang 400 has better packaging.

The film joins Shanghai’s GP3 100 and 400 black-and-white films, which are usually regarded as ORWO black-and-white films. Shanghai’s GP3 films are available in various formats, including 220 and 620, in addition to the traditional 35mm and 120.

The Shanghai 400 announcement comes after Lucky Film, a fellow Chinese maker, announced the re-release of their SHD400 black-and-white film and hinted at the possibility of future color films.