Sirui is teasing the launch of its next lens, which will be a 35mm 1.33x anamorphic with a maximum aperture of f/1.8, after successfully launching a 50mm f/1.8 1.33x anamorphic lens last year. While Sirui was previously known for manufacturing tripods, it seems that their new focus is exploring anamorphic lenses.

Anamorphic lenses are specialty tools that affect how the scene being filmed gets projected onto the camera sensor. They were initially created so that a wider range of aspect ratios could fit within a standard film frame, but the cinematic look of the technology has captured the imagination of filmmakers across the world. Anamorphic lenses are characterized by their ultra-wide rectangular aspect ratios, long horizontal lens flares, and attractive oval bokeh.

The lens is built with Aircraft Aluminum housing and a Schott glass structure. According to the Indiegogo page, the lens also “perfectly controls optical distortion and focus breathing to generate superior cinematic imaging”. Meanwhile, the f/1.8 aperture ring and focus ring can help “cinematize footage to the max” by creating blue light streaks and oval bokeh effects.

Like the 50mm 1.33x anamorphic that was launched in February, this new lens is designed for APS-C and MFT sensors. It will be only available in the MFT mount but there are adapters for Sony E, Canon EF-M, and Nikon Z mount camera systems.  Sirui says that once de-squeezed, footage from a 16:9 area of the camera’s sensor will take on a 2.4:1 aspect ratio with characteristic oval bokeh and blue light streaks of flare.

The lens will come with detachable geared rings for the focus and aperture rings, uses a 67mm front filter thread, and has a minimum focus distance of 0.85m (2.8ft).

Like last time, Sirui has launched an IndieGoGo campaign where you’ll be able to order the lens starting on 3 August at 9 am EST. The early bird price will be $599.

More info on Sirui IndieGoGo’s page.