Sony has announced Visual Story, a new application for photographers that simplifies gallery creation, cloud storage, and web delivery. Unique to Sony camera users and available for iOS, Visual Story offers professionals a solution to expand their business and increase overall client satisfaction by allowing them to immediately share their gallery with their friends and family via social media.

“The voice of our customer is at the center of everything we do,” said Neal Manowitz, deputy president of Sony Imaging Products and Solutions Americas. “Today’s professional photographers constantly challenge themselves to deliver higher quality content faster than ever to their clients. Visual Story allows them to streamline their workflow, ultimately giving them the ability to edit, select, and send photo galleries to their clients on the day of the ceremony or event. Sony continues developing innovative hardware and software solutions empowering content creators to capture, communicate, and share in ways never before possible.”

With Visual Story, photographers can now deliver a fully edited and curated photo gallery instantly, on-site and on the day of the big event – eliminating days of work previously spent organizing and editing assets. This is made possible by the connection of the app to a compatible Sony camera. While the photographer is shooting, all images are automatically transferred from the camera to a connected smartphone or tablet, as well as Sony’s cloud service. Images are then automatically organized using Artificial Intelligence (AI) and can be sorted based on metadata, star ratings, shooting timeframe, focus position, and more.

AI will also sort based on different types of images from the event, including cake and ring ceremony, speeches, first dances, and others, automatically detecting if a subject’s eyes are closed in an image. Additionally, when reviewing images shot with more than one camera, the photographer can also filter images by the camera for added sorting options.

Using Visual Story’s auto preset application, wedding photographers can automatically apply edit presets that they have created or fixed presets – significantly reducing time spent editing images. By simply registering an edit preset prior to shooting, users can apply that preset to all images saving time and effort all while maintaining a consistent look throughout the entire shoot. The application is also equipped with a variety of editing functions, from basic corrections such as exposure, white balance, and contrast, to more advanced corrections such as hue, saturation, and luminance.

Using cloud collaboration, images can be synchronized on multiple mobile devices for easy viewing. Visual Story also allows wedding photographers to automatically create an online gallery for their clients, which can be delivered instantly on site. This can be offered to their client as an additional service, or complimentary and included in their wedding or event package.

Visual Story is available now for iOS in the Apple App Store for free and is compatible with select Sony cameras including Alpha 7C, Alpha 7R IV, Alpha 7S III, Alpha 9, Alpha 9 II. Alpha 7 III will be supported in a future firmware update planned for Spring 2021.

More info on the Apple App Store.