Sony Camera Channel has published a teaser for a forthcoming product announcement on YouTube. The video’s description states that Sony will reveal a new camera on July 12 at 10:00 a.m. EDT. The motto for the product is “Next-generation creativity on the go.”

That is the only information Sony has provided about its new camera thus far. While nothing definitive can be said about the new camera as a result, there is still plenty of room for speculation.

There have been rumors concerning Sony’s planned a6700 update to its Alpha series APS-C cameras (via Sony Alpha Rumors). The Sony a6700 is rumored to include the same 26 MP BSI APS-C sensor as the FX30 video camera, which was announced last year, and an updated BIONZ XR image processor, which is the same as the Sony ZV-E1 tiny full-frame hybrid camera.

The a6700 may be able to perform some pretty amazing photo and video stunts with the help of the a6700’s enhancements, including 4K video at 120 frames per second, 700+ AF points, and seven stops of in-body five-axis image stabilization. With 4K video at up to 30 FPS and continuous burst shooting at up to 11 FPS, the existing a6600 offers an amazing array of video and photography options.

Additionally, it is said that the a6700 will have a thicker grip with a built-in horizontal scroll wheel on the front of the grip. Though it is unknown whether the next Sony a6700 will do away with the mechanical shutter, as the most recent Nikon Z8 did, it wouldn’t be impossible given that the sensor can operate without a shutter in the FX30 without a significant detrimental effect.

Indicating that Sony expects the camera to be a real hybrid E-mount camera to satisfy social media creators and amateurs who don’t want to break the bank on an upgrade, the EVF appears to be reappearance in the a6700.

Whatever it is, photographers won’t have to wait long to learn what Sony has in store for them because the announcement is expected on Wednesday morning.