Thingyfy launched today at the Photography Show 2019 the world’s first pinhole zoom lens.
This Canadian innovation incubator has already launched two pinhole lenses, the Pinhole Pro and the Pinhole Pro S.

Pinhole photography predates any form of modern photography as the most fundamental form of photographic art. The forerunner to the photographic camera was the camera obscura — a permeative photographic device with no lens but a single pinhole aperture.

Pinhole is photography in its most original form. However, achieving that unforgettable photographic aesthetics requires high precision engineering and modern state of the art manufacturing technologies.

What’s missing is an innovation in technology to bring the user experience of modern digital cameras to this centuries old technique. Thingyfy Pinhole Pro makes a simple, small change- multiple pinhole, but that change allows for real-time experimentation and manipulation that just doesn’t exist in any other model. The unique properties of pinhole photography need to be exposed and played with. New uses discovered.

The aim of the Pinhole Pro is to make an aggressive attempt at re-introducing the viability and opportunity this lens affords to the professional and hobbyist photographers.

The Pinhole Pro S is the smallest of the three, with a fixed aperture size, and is available in EF, F, Sony A, Pentax K, Sony E, Fujifilm X, and Micro Four Thirds lens mounts, for $69 USD.

The Pinhole Pro aperture (pinhole size) can be adjusted from 0.10 to 0.80. The lens is made out of anodized aluminium alloy, as is available in the same lens mounts as the Pinhole Pro S.

The lenses are designed in Canada, and made in China.

More info on Thingyfy’s website.