Veuve Clicquot and Magnum Photos Announce “Emotions of the Sun”
For over 250 years, Veuve Clicquot has been radiating its Solaire Culture worldwide. Inspired by Madame Clicquot’s pioneering spirit and optimism, the Maison consistently dreams big, tirelessly seeking new avenues to build a brighter future. The iconic yellow of Veuve Clicquot, reminiscent of the sun, now shines globally, symbolizing the joyous spirit and promise of endless possibilities.
Following the success of the “Solaire Culture” exhibition in Tokyo, Los Angeles, and London in 2022 and 2023, Veuve Clicquot’s cultural imprint finds a new expression in 2024, in collaboration with the legendary Magnum Photos agency, founded in 1947 by photographers Robert Capa and Henri Cartier-Bresson.
Together, these entities announce “Emotions of the Sun,” a photographic celebration of the Sun’s universal symbolism of joy and optimism. Veuve Clicquot proudly presents an extraordinary partnership with the iconic Magnum Photos agency. Eight Magnum photographers offer their personal and uninhibited interpretations of “Emotions of the Sun.”
Photography is a collaboration between the artist and light, particularly that of the Sun, an endless source of inspiration and the primary illumination for photographers’ artistry. The Sun, a comforting and gentle presence, symbolizes life, hope, desire, strength, and perpetual renewal, offering photographers a myriad of emotions to capture and convey.
Drawing inspiration from the unique bond between photographers and the Sun, Veuve Clicquot embarks on a new cultural chapter by collaborating with the legendary Magnum Photos agency. Eight photographers present their personal responses to the Maison’s brief: creative carte blanche to convey their emotions inspired by the Sun through photography. Simultaneously working across five continents, Steve McCurry, Alex Webb, Trent Parke, Olivia Arthur, Lindokuhle Sobekwa, Cristina de Middel, Nanna Heitmann, and Newsha Tavakolian capture one or more moments related to the theme of the Sun in eight different countries, sometimes in their own and sometimes in a beloved destination.
Their free and personal interpretations are captured in 40 unpublished photographs, each illustrating the power of the Sun in an extraordinary spectrum of emotions, shapes, and colors, from vast outdoor spaces to intimate indoor settings. Cristina de Middel’s luminous and imaginative images convey a sense of pure joy and lightness of being, while Olivia Arthur’s deeply personal photographs evoke the serenity of childhood summers. For Newsha Tavakolian, the Sun is a comforting and nurturing presence, telling a story of hope and female emancipation, while Lindokuhle Sobekwa celebrates everyday miracles: a sunset, flowers unfolding, the glitter of sunlight. Nanna Heitmann’s theatrical series represents the osmosis of elements, paying homage to the Sun as the source of all life, the force that connects us all. Steve McCurry’s majestic studies of Mount Fuji in Japan capture moments of pure awe and contemplation: an ode to the grandeur of the elements. Alex Webb’s celebratory images and vivid colors are solely due to the generous presence of the Sun: in a play of light and shadow, dark and faded silhouettes parade before us like layered lives. Trent Parke’s majestic portraits of the setting Sun read as symbolic images of a new beginning, another turn of the carousel of life, and the presence of eternity in all things.
“Veuve Clicquot is thrilled to collaborate with eight world-renowned photographers, the lifeblood of the legendary Magnum photographic institution. The exhibition reaffirms Veuve Clicquot’s deep commitment to culture and spreads our message of optimism worldwide,” said Jean-Marc Gallot, President of Veuve Clicquot.
Milan Design Week: The First Stop of the Itinerant Exhibition
In recent years, Veuve Clicquot has cultivated a taste for outstanding design. The combination of innovative spirit, ecological attitude, and numerous accolades has made Veuve Clicquot one of the leading Maisons in the Champagne industry. Following its participation in Milan Design Week 2023, in collaboration with Italian artist Paola Paronetto, Veuve Clicquot returns in 2024 to present the itinerant exhibition “Emotions of the Sun.”
Emotions of the Sun
April 15-21 2024
Garden Senato – Milan Design Week – Milan
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