VSCO has announced three new infrared filters — two color and one black and white — that were originally shared with the VSCO community in early June but are launching publicly today.

The new filters are simulated infrared filters and give photos the look as though they were captured on an infrared sensor. IR photography refers to light that is beyond the spectrum of electromagnetic radiation that humans can see, although they can feel it as heat. With its bright pinks, deep magentas, crimson reds, and other-worldly coloring, the look of infrared images are stunning, and anything but normal.

Color infrared film was originally developed by Kodak for military surveillance use in the 1940s to detect camouflaged enemy forces on the ground. Since plants full of chlorophyll emit far more infrared light than camouflaged military vehicles, it made once hidden enemies easy to spot. The film worked by converting invisible infrared light into a pink or red color that was visible in an image, allowing this invisible spectrum to be seen. The results are bubble-gum pink forests and crimson red plants layered into an otherwise typical-looking landscape.

Although Kodak’s color IR film is now discontinued, it still appeals to many photographers who remove the IR blocking filter in digital cameras to create other-worldly images with striking colors. To replicate this type of result, VSCO explains that its IR filters are an approximation of the most common visual features of real IR photos without actually having access to IR information. This means that greens and yellows are turned to pink and red, blue skies are darkened, and brightness is influenced by the red channel.