William Eggleston – Morals of Visions

When William Eggleston’s second artist’s book Morals of Visions was first published in 1978 in a limited edition of fifteen, only a handful of lucky people were able to obtain it; it has since become a collectible rarity. That is now to change with this new Steidl edition, which re-imagines Morals of Visions as a trade book for the general public.

The original Morals of Vision contains eight color coupler prints of Eggleston’s archetypal still lifes, landscapes and portraits which glorify the banal and have since changed the history of color photography. “There is no particular reason to search for meaning,” Eggleston has said of his work in general, a sentiment in contrast with the title Morals of Vision which suggests that there are indeed principles of a kind to be learnt from the images in this book.

Yet the lessons in photos including those of a broom leaning again a wall, green grain silos in the fading light, and an off-center electric candle complete with fake wax, remain Eggleston’s own ironic secret.

Nine color photographs printed on Phoenixmotion Xantur 115gsm paper from Scheufelen paper mill, mounted on Somerset Book 115gsm paper from St. Cuthbert Mill with PVA adhesive. The type, has been set in Berthold Quality Bemba and Perpetua, in reference to Katy Homans’ original design for William Eggleston´s 1978 book.

About the Author

Born in Memphis in 1939, William Eggleston is regarded as one of the greatest photographers of his generation and a major American artist who has fundamentally changed how the urban landscape is viewed.

He obtained his first camera in 1957 and was later profoundly influenced by Henri Cartier-Bresson’s The Decisive Moment. Eggleston introduced dye-transfer printing, a previously commercial photographic process, into the making of artists’ prints. His exhibition “Photographs by William Eggleston” at the Museum of Modern Art in New York in 1976 was a milestone. He was also involved in the development of video technology in the seventies. Eggleston is represented in museums worldwide, and in 2008 a retrospective of his work was held at the Whitney Museum of American Art in New York and at Haus der Kunst in Munich in 2009. Eggleston’s books published by Steidl include Chromes (2011), Los Alamos Revisited (2012), The Democratic Forest (2015) and Election Eve (2017).